In late April, the third edition of BiS SiGMA Americas took place at the Transamérica Expo Center in São Paulo. It is the most important event for the iGaming, Bettech, and sports-betting sector in Brazil and Latin America. The Brazilian iGaming Summit (BiS) is the leading gathering of companies and professionals from Brazil's iGaming, Bettech, and sports-betting ecosystem. Experts and major companies come together to explore new advances in technology and strategy, while attendees have the opportunity to network and find interesting opportunities.
The event held in São Paulo brought together leading authorities from the iGaming market to discuss ideas relevant to the industry. More than 100 experts were heard over the course of the event.
More Than 14,000 People Attended the Event
The BiS SiGMA Americas event occupied the Transamérica Expo Center for three days and managed to set an attendance record. With the best facilities ever offered at an industry gathering on the continent, BiS 2024 welcomed more than 14,000 people, who visited the venue on April 23, 24, and 25.
In addition, the conference expanded its physical area by 30% to accommodate the new participating companies. There were 250 exhibitors and sponsors in total, including operators, providers, payment services, game developers, affiliate marketing companies, and other industry sectors. Exhibitors ranged from betting companies such as BetBoom, 1xBet, Esportes da Sorte, Sportingbet, and others to companies from different segments, including the Bandeirantes communications network and the short-video app Kwai.
According to updated information, Brazil ranks third worldwide in terms of online-betting consumption. This has sparked great interest among foreign groups seeking to expand or strengthen their operations in the country, as demonstrated by this edition. BiS SiGMA Americas featured exhibitors from 60 different countries, representing more than 35 languages over the event's three days.
In addition to the activities at Transamérica, the event included an awards ceremony held on Tuesday and Wednesday evenings at “Um Rooftop.” These awards recognized the efforts of professionals and companies that had a significant impact on the growth of the Brazilian industry.
Why Is BiS SiGMA Important to Online Casino Players?
The event introduces innovations on several fronts, including games, software, online security, and emerging technologies such as virtual reality and blockchain. These elements are fundamental to maintaining online casinos' competitiveness and appeal to players. Networking also provides the opportunity to connect with industry leaders, suppliers, regulators from different sectors, and other iGaming professionals, enriching knowledge and connections in the field.
The event is also an excellent opportunity to discover new games, since suppliers use the occasion to present their products and services to regular betting-site users, allowing them to test them and even provide feedback to improve the games or services.
In such a significant year for gaming in Brazil, due to the implementation of the long-awaited regulation connected to the segment, the next edition of BiS SiGMA Americas, confirmed for 2025, is anticipated with even greater excitement by thousands of people because it is expected to help define the sector's direction in the short, medium, and long term.
