A study by Allied Market Research indicates that the mobile gaming market will grow significantly in the coming years, with record projections for the industry. The research estimates that the mobile game market will reach US$270 billion (approximately R$1.3 trillion) by 2032.
This milestone raises several discussions amid controversies involving large sums of money invested by individual users in content within these games, as we have already reported.
Nevertheless, the sector generated US$90.6 billion in 2022, with annual growth of 11.7%. If this pace continues, the market could exceed US$300 billion in 10 years. Mobile games currently account for one quarter of global game revenue, driven by the freemium strategy, which offers free games with in-app purchases. The greater accessibility of smartphones and tablets compared with laptops and gaming PCs also contributes to this market's expansion.
Brazil is among the top three countries downloading the most mobile games
According to another study, this time research conducted by Games Industry, Brazil was the third country in the world with the most mobile game downloads in 2023, recording approximately 2.9 billion downloads in total. According to the study, the leaders by number of downloads were India, the United States, and Brazil.
But who leads the download market? The five most downloaded mobile games worldwide last year were:
Free Fire (210 million)
The game produced by Garena was the most downloaded of all games in 2023 and is also one of the most popular among Brazilians, with a large player base of all ages. It had 210 million downloads worldwide.
Subway Surfers (210 million)
Almost tied with Free Fire in downloads is Subway Surfers. With simple gameplay, the game challenges players to run along subway tracks, dodging obstacles, collecting coins, and escaping the inspector and his dog. With regular updates that introduce new locations and characters, Subway Surfers continues to be a mobile success.
Roblox (200 million)
Roblox is a gaming and creation platform that lets players create, share, and play a huge variety of these creations, whether made by users or in partnership with other companies. With a huge community of developers and players, Roblox offers an incredible diversity of games, from simulations and adventure games to social and role-playing experiences.
Ludo King (170 million)
Ludo King is a digital version of the classic Ludo board game. With online multiplayer and an offline mode, although it is not such a popular classic in Brazil, the game is very popular in the rest of the world.
Candy Crush Saga (150 million)
Candy Crush Saga is one of those "match the colors" games that challenges players to combine candies to reach objectives and overcome challenges. With hundreds of levels and mechanics that are easy to learn, the game captivates players of all ages and is also a success here in Brazil. According to Games Industry research, it is the fifth most downloaded mobile game in the world.
