At the end of each year, Google gathers all the most relevant topics that flowed through its search portal, along with all the most-watched videos on YouTube, and then shows audiences in each country and around the world how most people "used the internet," for better or worse. This is what Brazil—and the world—searched for most in 2015.
Starting with the top 10 terms Brazilians searched for on Google:
- 1. BBB15
- 2. Cristiano Araújo
- 3. Enem Results
- 4. Verdades Secretas
- 5. Brasileirão Standings
- 6. Sisu
- 7. Os Dez Mandamentos
- 8. Rock in Rio
- 9. Além do Tempo
- 10. Império
Big Brother Brasil dominated the country's Google searches—the same happened the previous year and the year before that. A record four soap operas also appear on this list: Verdades Secretas, Os Dez Mandamentos, Além do Tempo, and Império. As for deaths, the list of most-searched topics includes someone who died in a tragedy every year. In 2013, it was MC Daleste; in 2014, Eduardo Campos; and this year, Cristiano Araújo.
Enem and Sisu remain on the list as in previous years, and Rock in Rio—which takes place every two years—also joined it.
Compare that with Google's global ranking:
- 1. Lamar Odom
- 2. Charlie Hebdo
- 3. Agar.io
- 4. Jurassic World
- 5. Paris
- 6. Furious 7
- 7. Fallout 4
- 8. Ronda Rousey
- 9. Caitlyn Jenner
- 10. American Sniper
https://www.youtube.com/watch?time_continue=119&v=q7o7R5BgWDY
Globally, the picture changes considerably, with a greater focus on athletes who received worldwide media attention, as well as games (Fallout 4 and Agar.io) and films (Jurassic World, Furious 7, and American Sniper). American basketball player Lamar Odom, who was found unconscious in October and remains hospitalized, leads the list. Paris also appears because of its tragedies.
It is worth remembering that Agar.io was created by Matheus Valadares, a 19-year-old Brazilian.
The list also includes Ronda Rousey, an MMA fighter who knocked out Brazil's Bethe Correia in just 34 seconds and later lost the belt to Holly Holm; and Caitlyn Jenner, formerly Bruce Jenner, whose gender transition took place this year.
There is also a global ranking of the most-searched gadgets on Google, which you probably know well:
- 1. iPhone 6S
- 2. Samsung Galaxy S6
- 3. Apple Watch
- 4. iPad Pro
- 5. LG G4
- 6. Samsung Galaxy Note 5
- 7. Samsung Galaxy J5
- 8. HTC One M9
- 9. Nexus 6P
- 10. Surface Pro 4
Returning to Brazilian searches, one list that always produces curious results is "What is...?" Take a look:
- 1. CPMF
- 2. circumcision
- 3. Uber
- 4. microcephaly
- 5. impeachment
- 6. issuing authority
- 7. eclipse
- 8. multiple sclerosis
- 9. toxoplasmosis
- 10. outsourcing
The government has been working to revive the CPMF, which may have left many Brazilians confused since the tax ended in 2007. The term "impeachment" was also among the most searched because of the government's political fragility.
Health problems such as microcephaly, multiple sclerosis, and toxoplasmosis also appear on the list. Uber is in third place thanks to the dispute between the company and taxi drivers in several Brazilian cities.
As for the top memes searched for in Brazil in 2015, how many of them do you know?
- 1. Senhora
- 2. Me Solta
- 3. Dibre do Ronaldinho
- 4. Jéssica
- 5. Turn Down for What
- 6. Falsiane
- 7. Bela Gil
- 8. John Cena
- 9. Enem 2015
- 10. Calor
And to wrap up, the most-searched games in Brazil. The results may surprise some people:
- 1. Agar.io
- 2. Cartola FC
- 3. Tanki
- 4. FIFA 16
- 5. Mortal Kombat X
- 6. PES 2016
- 7. Pokémon GO
- 8. Pipa Combate
- 9. Rocket League
- 10. Fallout 4
The Most-Watched Videos of 2015
Keeping with tradition, YouTube announced the most popular videos of 2015 worldwide and in Brazil. If you have time to spare, this is the moment, because there are several: from the catchy, danceable "Watch Me" by American rapper Silentó to Jimmy Fallon and Kéfera—in the case of the Brazilian list.
It is important to note that YouTube's selection this year is not based solely on absolute view counts. It also considers shares, comments, likes, and other indicators of popularity to identify what the platform calls "top trending" videos.
Let us begin with the worldwide list:
1) Silentó – Watch Me (Whip/Nae Nae) #WatchMeDanceOn
2) The Clash of Clans: Revenge game commercial aired during the Super Bowl
3) Crazy plastic ball-pit prank
4) Love Has No Labels: Diversity & Inclusion – Ad Council
5) Lip Sync Battle with Will Ferrell, Kevin Hart, and Jimmy Fallon
In this list compiled by YouTube, you can see the global ranking of the most watched.
In the general category, Brazil's top five are:
1) Maisa – NheNheNhem (Lyric Video)
2) Turma da Mônica – Sombra Fresca
3) 5inco Minutos – "BANG" (PARODY) ♫
4) JEALOUS | Taylor Swift – Blank Space Parody
5) PRANK: Disabled Parking Space 2 – Post It (handicapped parking Prank)
The remaining entries are:
- 6. Rap Minecraft Paraíso | Ft TAUZ (Minecraft Animation), by rezendeevil
- 7. Léo Stronda (Fábrica de Monstros) VS Mussoumano | Batalha de Youtubers, by Mussoumano
- 8. PEDINDO MC DONALDS CANTANDO Ft Cocielo e Gusta, by Canal Nostalgia
- 9. ÔNIBUS, by Porta dos Fundos
- 10. O DIA EM QUE ASSISTI: VELOZES E FURIOSOS 7, by whinderssonnunes
In Brazil, the music list is packed with sertanejo artists. The top ten are:
- 1. Luan Santana – Escreve Aí
- 2. Marcos & Belutti feat. Wesley Safadão – Aquele 1%
- 3. Wiz Khalifa – See You Again ft. Charlie Puth – Furious 7 Soundtrack
- 4. Jorge & Mateus – Os Anjos Cantam (LyricVideo)
- 5. Maroon 5 – Sugar
- 6. Ellie Goulding – Love Me Like You Do
- 7. Anitta – Bang
- 8. Major Lazer & DJ Snake – Lean On (feat. MØ)
- 9. Fifth Harmony – Worth It ft. Kid Ink
- 10. Wesley Safadão – Camarote
Via Google Trends and the Official Google Blog
